Why does it take me three weeks to publish four posts?

One post means 90 minutes, from idea to published. Ten posts a month means two working days. You publish every week, with no gaps. You approve a whole month of content in 20 minutes. You keep the same voice in every post.

How many clients did I lose this year because nobody picked up?

One unanswered call is worth what an average booking is worth to you. Open your phone and count the missed calls from the past 30 days. Every call gets answered, at any hour. Confirmed bookings go straight into your calendar. You can take over the call yourself at any point, with one button.

I have a website, so why does nobody call from it?

A visitor who doesn't get an answer within 5 minutes keeps looking. You pay for the traffic once and lose it twice. Every question on the site gets an instant answer. All contacts in a single list, with name, service and budget. You start the conversation straight from the notification.

I have hundreds of good photos. Why isn't a single video coming out of them?

A shoot for a single product or space starts in the hundreds. Count how many you had to promote last month. One clip from every set of photos, within 24 hours. The same voice and the same colours every time. You post to two networks from a single approval.

Why do I have empty slots when the schedule is full?

An empty hour costs the same as a worked one but brings in nothing. Count last month's lost hours and multiply by your price. You start the day knowing exactly who's coming. Unconfirmed slots show up early enough to offer to someone else. Reception stops making reminder calls.

How much time does my salesperson lose just finding who to call?

A salesperson loses 6 hours a week just looking for contacts. Work out what those hours cost you in salary. You ask in the morning and have it by lunch. Every row has company, person, phone and a verified email. The whole team works in the same spreadsheet.

Why do I keep my schedule in my head and still forget things?

Count how many times you said “sorry, that slipped my mind” last month. Each one is a relationship to repair. You add the next meeting on the move, without stopping. You see the clashes before you confirm. You ask “what's on today” and get the list, read out.

Back to blog

AI & GEO2 min read9 July 2026

ChatGPT vs Perplexity vs Google AI Overviews: Marketer's Guide

Three AI search platforms, three different algorithms, three different optimization strategies. Here's what you need to do to appear in all three.

Three platforms, three ways of deciding who gets cited. Optimise for one and you lose the other two.

Google AI Overviews

Summarises pages that already rank well. The correlation with classic positions is strong — if you're not on page one, your odds of appearing in the summary are slim.

Google states plainly that no special markup is needed: same ranking systems, same signals. Which means the work for AI Overviews is largely classic SEO done properly.

One thing worth knowing: Google generates related queries in the background and synthesises across all of them. So covering a whole topic matters more than one page per keyword.

Perplexity

Always cites, with visible links. It favours recent, authoritative, well-structured sources — and it's the most open of the three to pages that aren't ranked first.

This is where structure matters most. Comparison tables, numbered lists, short definitions at the top of a section: all of them raise your odds of extraction.

ChatGPT

Draws from a much wider pool than Google's top results. Wikipedia accounts for close to 8% of citations, Reddit around 1.8%.

That makes it the platform where presence off your own site weighs heaviest. A good Reddit thread or an accurate Wikipedia page can matter more than your entire blog.

What to do about it

Not three strategies, but one with three layers:

Healthy SEO — clean indexing, speed, content that deserves to rank. Without it you don't exist in AI Overviews.
Extractable structure — 40–60 word answers at the top of sections, tables for comparisons, a real FAQ. This is what wins Perplexity.
Third-party presence — mentions, comparisons, reviews, communities. This is what wins ChatGPT.

How to measure

There's no Search Console report for this. The method that works is manual: 15–20 representative questions, asked monthly across all three, recording who gets cited. It's crude, but it's the only thing that tells you whether you're moving.

How many hours a week do you lose to repetitive work?

In 20 minutes on Zoom we work out which of them can run on their own. You leave with the answer, whether we work together or not.

Free call, no obligations. You leave with a concrete list of problems and automation opportunities, whether or not you choose to work with us.