Why does it take me three weeks to publish four posts?

One post means 90 minutes, from idea to published. Ten posts a month means two working days. You publish every week, with no gaps. You approve a whole month of content in 20 minutes. You keep the same voice in every post.

How many clients did I lose this year because nobody picked up?

One unanswered call is worth what an average booking is worth to you. Open your phone and count the missed calls from the past 30 days. Every call gets answered, at any hour. Confirmed bookings go straight into your calendar. You can take over the call yourself at any point, with one button.

I have a website, so why does nobody call from it?

A visitor who doesn't get an answer within 5 minutes keeps looking. You pay for the traffic once and lose it twice. Every question on the site gets an instant answer. All contacts in a single list, with name, service and budget. You start the conversation straight from the notification.

I have hundreds of good photos. Why isn't a single video coming out of them?

A shoot for a single product or space starts in the hundreds. Count how many you had to promote last month. One clip from every set of photos, within 24 hours. The same voice and the same colours every time. You post to two networks from a single approval.

Why do I have empty slots when the schedule is full?

An empty hour costs the same as a worked one but brings in nothing. Count last month's lost hours and multiply by your price. You start the day knowing exactly who's coming. Unconfirmed slots show up early enough to offer to someone else. Reception stops making reminder calls.

How much time does my salesperson lose just finding who to call?

A salesperson loses 6 hours a week just looking for contacts. Work out what those hours cost you in salary. You ask in the morning and have it by lunch. Every row has company, person, phone and a verified email. The whole team works in the same spreadsheet.

Why do I keep my schedule in my head and still forget things?

Count how many times you said “sorry, that slipped my mind” last month. Each one is a relationship to repair. You add the next meeting on the move, without stopping. You see the clashes before you confirm. You ask “what's on today” and get the list, read out.

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SEO1 min read4 June 2026

E-commerce SEO Guide 2026: Shopify, WooCommerce & BigCommerce

E-commerce SEO has unique challenges: duplicate content, thin product pages, and category cannibalisation. Here's how to solve all of them.

In an online store, the money isn't in the blog. It's in the category pages.

The category page catches commercial intent ("men's running shoes"), carries the most volume and converts best. It's also the most neglected, because the platform generates it automatically and nobody looks at it.

Categories: where you win

Put copy on them. Not 800 words stuffed into the footer. Two or three paragraphs at the top explaining what's in the category and how to choose. It helps the shopper and the ranking.

An H1 that describes the category, not the brand name.

A stable product order. If the order changes on every load, Google sees a different page each time.

Facets: where you lose

Filters generate URLs endlessly: colour × size × price × brand. Every combination is a new page Google crawls instead of crawling your actual products.

The rule: index combinations with search demand, block the rest. "Black running shoes" deserves a page. "Black running shoes size 43 under £60 sorted ascending" does not.

In practice: canonical to the base category for unimportant facets, plus robots.txt rules for parameters that shouldn't be crawled at all.

Products

Your own descriptions. The supplier's description is on 200 other stores. You don't need an essay — three specific sentences beat a copied paragraph.

Product schema with price, availability and reviews. It's one of the few schema types with a direct, visible effect in results.

Out-of-stock items: don't delete them if they're coming back. Keep the page and show alternatives. If they're gone for good, 301 to the category — not the homepage.

What to check monthly

How many product pages are indexed versus how many exist. A large gap almost always means crawl budget wasted on facets.

How many hours a week do you lose to repetitive work?

In 20 minutes on Zoom we work out which of them can run on their own. You leave with the answer, whether we work together or not.

Free call, no obligations. You leave with a concrete list of problems and automation opportunities, whether or not you choose to work with us.