Why does it take me three weeks to publish four posts?

One post means 90 minutes, from idea to published. Ten posts a month means two working days. You publish every week, with no gaps. You approve a whole month of content in 20 minutes. You keep the same voice in every post.

How many clients did I lose this year because nobody picked up?

One unanswered call is worth what an average booking is worth to you. Open your phone and count the missed calls from the past 30 days. Every call gets answered, at any hour. Confirmed bookings go straight into your calendar. You can take over the call yourself at any point, with one button.

I have a website, so why does nobody call from it?

A visitor who doesn't get an answer within 5 minutes keeps looking. You pay for the traffic once and lose it twice. Every question on the site gets an instant answer. All contacts in a single list, with name, service and budget. You start the conversation straight from the notification.

I have hundreds of good photos. Why isn't a single video coming out of them?

A shoot for a single product or space starts in the hundreds. Count how many you had to promote last month. One clip from every set of photos, within 24 hours. The same voice and the same colours every time. You post to two networks from a single approval.

Why do I have empty slots when the schedule is full?

An empty hour costs the same as a worked one but brings in nothing. Count last month's lost hours and multiply by your price. You start the day knowing exactly who's coming. Unconfirmed slots show up early enough to offer to someone else. Reception stops making reminder calls.

How much time does my salesperson lose just finding who to call?

A salesperson loses 6 hours a week just looking for contacts. Work out what those hours cost you in salary. You ask in the morning and have it by lunch. Every row has company, person, phone and a verified email. The whole team works in the same spreadsheet.

Why do I keep my schedule in my head and still forget things?

Count how many times you said “sorry, that slipped my mind” last month. Each one is a relationship to repair. You add the next meeting on the move, without stopping. You see the clashes before you confirm. You ask “what's on today” and get the list, read out.

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E-commerce2 min read26 May 2026

Amazon SEO Guide 2026: Rank Products and Win the Buy Box

Amazon's A10 algorithm ranks listings differently from Google. How to optimise product listings, build review velocity, and dominate organic and paid Amazon results.

On Amazon you don't rank because you're relevant. You rank because you sell. The algorithm optimises their commission, and commission comes from conversion.

That inverts the order: you don't optimise in order to sell, you sell in order to rank.

What matters, in order

Listing conversion rate. The strongest signal. If 100 people see the product and 12 buy, you climb. If 2 buy, you fall, however well you wrote the title.

Sales velocity. Units per day relative to your category. This is where aggressive launches get their advantage.

Text relevance. It counts, but it's third. A perfect title on a listing that doesn't convert doesn't climb.

Availability. Going out of stock resets your momentum. Recovery takes weeks.

The title

Structure: Brand + Model + Product type + Main attribute + Size/Quantity

The first 60–70 characters are what shows on mobile, where most searches happen. Put what matters there.

Don't stuff keywords. Amazon indexes bullets and back-end fields too — the title doesn't need to carry everything.

Images: where conversion is won

Seven images with distinct jobs:

Product on white, filling 85% of the frame
Product in use, with size context
A quality detail — stitching, material, finish
What's in the box
Comparison with the alternative
Three benefits, as an infographic
Instructions or dimensions

Images do more for conversion than all the copy combined.

Reviews

Below 15 reviews, conversion is materially weaker regardless of product. It's the psychological threshold where people start trusting.

Use only the platform's official programmes to get them. Incentivised reviews outside those lead to account suspension, and recovery is slow and uncertain.

The most expensive mistake

Changing price often. Every change partially resets the conversion history the algorithm relies on. Set a price, test it for two or three weeks, then decide.

What to check weekly

The percentage of sessions that become orders, against your category average. It's the only number that predicts where you'll be in a month.

How many hours a week do you lose to repetitive work?

In 20 minutes on Zoom we work out which of them can run on their own. You leave with the answer, whether we work together or not.

Free call, no obligations. You leave with a concrete list of problems and automation opportunities, whether or not you choose to work with us.